Private property weddings are some of (our favourite) and the most beautiful celebrations we create — and also some of the most complex. Unlike traditional venues, a family property or private estate requires every element to be built from, quite literally, the ground up. That’s where our role as wedding planner and stylist becomes essential.
Our process is designed for couples dreaming of a refined, seamless wedding on private land across regional Victoria, including the Yarra Valley, Mornington Peninsula, Gippsland, Geelong, Macedon Ranges + more.
Here’s exactly how we bring those weddings to life for our couples.
Understanding the Property & Guest Experience
Before we talk styling or flowers, we look at the property itself.
This can be either in-person or online, and we cover off a series of questions in our initial consult together to help paint a picture of what we’re working with so we capture not only the pretty things, but the fundamentals of what we can build from so the rest of the wedding planning has a strong foundation to build upon.
We assess:
Access and parking
Ceremony, Canapés and reception placement
Guest flow across the property
Power, Water, catering and restroom requirements
Weather alternatives
Private property weddings are as much about logistics as they are the beauty. Our planning begins with creating a comfortable, considered experience for your guests — no long walks, no confusion, no makeshift layouts. Everything thoroughly planned from the moment you engage us so we’re ensuring the styling and design we create next, has a solid foundation to work with first.
2. Design & Styling Direction
Once the site is understood, we develop the visual story. (this is the fun part!)
For estate weddings in regional Victoria, our style leans toward:
Timeless colour palettes
Table settings inspired by family gatherings
Layered textures (linen, stationery, candlelight)
Seasonal florals that compliment the landscape rather than compete with it
As your wedding planner and stylist, we ensure every element — from ceremony chairs to dinner napkins — feels cohesive and intentional.
What brings us the most joy in this process is truly tailoring the design to you (not just your Pinterest board). The push and pull dance within design to land on a beautifully balanced space that feels warm, welcoming and allows for your budget to work for you.
These are the weddings designed to inspire not intimate. That are stylish but not for show and that have heart and soul and depth instead of being trend-focused.
3: Budget Planning for Private Property Weddings
Private property weddings have different cost structures than venues.
We allocate budget to:
Infrastructure (marquee, flooring, power, bathrooms)
Catering and service staff
Styling, Hire and floral installations
Lighting for atmosphere and visibility
Transport, logistics, coordination
As well as other vendors that make up your wedding team (Photographers, Hair and Makeup, Celebrant, Bar staff etc)
Our role is to balance visual impact with practical comfort, ensuring your investment delivers both beauty and ease for you and your guests. Not just on the day itself but throughout the planning process leading up to it.
We work with couples who have a total investment of $100,000+ for their Private Property wedding.
4: Curating the Right Vendor Team
Estate weddings rely on experienced suppliers who understand outdoor, off-site environments.
And I have said it many many times before, but your team behind the scenes is paramount to what you and your guests will experience front of house.
Your vendors are not only the best at their craft, but they are responsible for setting the tone and vibe of the day. You want a vendor team who can be calm and grounded amongst any chaos, who are solution orientated (not problem focussed) and who function as a team within your whole vendor selection on the day.
Who are prompt and transparent in their communication. Who mirror the values you hold as individuals, too.
We source:
Marquee and flooring specialists
Caterers experienced with off-site kitchens
Florists who can scale installations, don’t mind a huge step-count and who understand the working conditions within a marquee and battle all kind of weather
Lighting and power technicians
Furniture, styling hire, linens and stationery pieces
Our long-standing supplier relationships across the Gippsland, Yarra Valley, Mornington Peninsula and Geelong areas ensure reliability and consistency — essential for private estate celebrations.
5: Timelines, Logistics & Weather Planning
As part of our Private Property Wedding service, we include full Coordination. Build layered timelines that account for:
Supplier access windows
Styling and installation schedules
Guest movement
Weather contingencies
MC script & timings
And importantly shaping the flow of your day how you ideally envision it to be by crafting your run sheet
Every estate wedding requires a Plan A and a Plan B (sometimes even a C) that feels just as beautiful. Our couples never feel rushed into last-minute decisions — everything is designed in advance.
6: Wedding Day Execution
Truth be told, 90% of a successful Private Property wedding lays in the planning and coordaintyion work involved prior to the day itself. The final 10% is simply executing all of the strategising, organising, designing and coordinating.
On the wedding day, our team provide and oversee:
All supplier arrivals
Complete Ceremony, Canapés and Reception setup
Styling installation
Timeline management
Guest coordination
Vendor coordination
Pack-down and bump-out
This allows you and your families to be fully present — not managing power leads, deliveries or floorplans.
Why Regional Expertise Matters
Planning weddings outside Melbourne CBD requires local understanding. Wind patterns, seasonal light, council regulations and rural access all influence planning decisions.
We specialise in regional Victoria and estate-style venues, ensuring your wedding feels elevated, not improvised.
Private Property weddings allow for extraordinary creativity — when planned with structure and intention. Our process is designed to give couples freedom without overwhelm and style without chaos.
If you’re dreaming of a relaxed and refined wedding on private property in Victoria, we would love to guide you through the process.
MIA & TOM
“Okay YOU NEED A LAUREN IN YOUR LIFE WHEN WEDDING PLANNING. Honestly I was skeptical at the start, only because I am a control freak and was nervous allowing someone else to help, but my gosh - from the months leading in, back and fourth emails and phone calls over the smallest of things, to on the day organisation and coordination. I honestly don't think the day would have ran as smoothly as it did without Lauren and the team. Still to this day I know things needed to be adjusted on the day due to weather and other minor issues and I was not one bit aware and this allowed me to have a stress free wedding night. It's an investment into a service that I BELIEVE is 100% NECESSARY for your day”
-Mia & Tom
Private property, VIC
GRACE AND NATHAN
“Lauren helped shape my ideas into concepts and real-life visuals -something my husband really needed to help see what the day was going to look like!
Etc. significantly understood all the elements of what a private property wedding involved and eased the stress of trying to coordinate all of that myself!
I didn’t need to think about a single thing as I knew it was all planned for, cared for and would be managed by Lauren and the team if required. It allowed me to be truly present on the day.
10/10 recommend getting this service - Particularly if you are doing a private property wedding!”
- Grace & Nathan
Private Property, Ceres VIC
